Search Engine Optimization
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Search engine optimization (SEO) is a hot topic these days, with a slew of companies promising all sorts of results to help increase web site exposure and search engine "hits". Our advise is to exercise caution before engaging some of these "professionals", many of whom we believe are regrettably little more than snake oil salesmen. Some of the "tools" or services may have some effect on your site ranks, but many are only very superficial utilities designed to create income for the "service provider" while only nominally improving your site. |
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While there are a lot of complex factors that can affect how your web site ranks with search engines, there are a number of simple steps you can take that can cost little or nothing, but make a LOT of difference to how your site ranks. The first thing is to have a site map. This is the primary document by which search engines index your site. This page is a simple html page that contains simple html links to every page on your web site. This page, once submitted to search engines, will be regularly revisited for subsequent re-indexing of your site. Another significant element is to have links from other (independent) web sites to yours. A great way to achieve this is to work with your existing vendors and clients to request links to your site from theirs, in return for posting a reciprocal link on your site to theirs. Simple links are enhanced when the link contains a brief description of products & services that correspond to the key words for which you wish your site to be optimized. If you'd like to be listed in our link exchange program, please send an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Another important factor is content. The more "content" your site has, the more there is to index. So add as many pages as you can to your web site with content relevant to your business. That includes everything from helpful hints, additional resources, in depth information about products and services and so on. Make sure each page you create is readily accessible from your navigation menu and that there is a link to it on your site map. |
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Contact us if you'd like help to improve your web site's ranking and visibility
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Free Resources: Below are some free resources which you may find useful when working with your web site: SEOmoz.org - an article on search engine ranking factors |
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